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  • WE’RE ON A MISSION

    TO KEEP TIMELESS CRAFTS ALIVE BY MAKING PEOPLE
    AS PASSIONATE ABOUT THEM AS WE ARE

Mission

Rise of cheap, low quality goods has caused decline in traditional manufacturing

Many craftspeople have stopped producing and not passed on their skills

By supporting the best craftspeople we can keep their skills alive for future generations


Beliefs

MORE THAN JUST WORDS, UNDERSTAND HOW OUR CORE BELIEFS DRIVE OUR ACTIONS

Marketing cynicism

The global consumer has been so bombarded with false claims and spin that a general lack of trust has developed towards corporate messages.

WE BELIEVE that what people really want is accurate information so they can make up their own mind about the facts.

WE ACT by being transparent about our products and methods, from the biographies of the craftsmen to the provenance of the raw materials.

Thrown away economy

As technology speeds up our lives, people are more accepting of low quality, functional goods that break quickly and can be easily replaced.

WE BELIEVE that people are seeking to balance this with quality goods that represent permanence and stability.

WE ACT by curating items with heritage, heirlooms built to last whose quality has enabled them to survive the test of time.

Complexity of technology

Many products are now so technologically complex that it’s impossible to understand how they work or to fix them yourself.

WE BELIEVE that people want to balance this out by seeking out traditional products that they can understand and appreciate the complexity of.

WE ACT by providing customers with access to a wide range of media containing a wealth of information about how our products work.

Physical ownership

Digitalisation is converting many products into virtual experiences, eliminating the personal satisfaction we obtain through physical ownership of products.

WE BELIEVE that people are seeking to balance this with bespoke physical products that can be touched and enjoyed.

WE ACT by hand crafting bespoke physical items that can be touched and admired by their owner.

Saving traditional skills

Darby exists to keep timeless crafts alive
by making people as passionate about them as we are